Volkswagen shares crash in line with brand woe January 18, 2017 With consumer-facing companies that rely heavily on a single brand there is often a strong relationship between public perception of that brand as measured daily by BrandIndex, and the company’s share price. An example of this is Volkswagen and its emissions scandal where the fundamental driver of the decline in its share price was a [...]
Spotify’s “Thanks 2016” campaign cues it up for a prosperous New Year January 11, 2017 In late November, streaming service Spotify launched a global advertising campaign under the banner “Thanks 2016: It’s been weird”. The campaign reflects on a turbulent 2016 by gently poking fun at the dubious streaming history of some of its users. One such example was the ad that featured on one of its UK billboards: “Dear 3,749 [...]
Cashless era could leave bureaux de change out of pocket January 4, 2017 January is a time when many of us start to think about the summer and where we want to disappear to on holiday. And anyone looking ahead to an overseas vacation or a business trip will have to consider travel money at some point. But the way British consumers pay for things when abroad is changing [...]
Atom banks on consumers’ dis-appisfaction with traditional retail banks December 21, 2016 The launch of Atom bank earlier this year was a watershed for both the finance and technology sectors. It is the first British bank with no branches and no call centres as everything is done through an app on customers’ phones. Around 30,000 people have signed up for Atom so far. While these numbers by [...]
Greggs is now making the food on-the-go sector appetising – here’s how December 14, 2016 The food on-the-go market is set to grow over the next year; a new YouGov report on the industry indicates how brands can capitalise on this potential. One brand – Greggs – is showing the way. The food on-the-go industry is worth billions, and is set to grow further in the coming years. Our new [...]
Are Ryanair’s package holiday deals set for take off? December 7, 2016 Budget airline Ryanair has announced it is going to sell package holidays alongside its flights, placing it in direct competition with tour operators. The company wants to reposition itself – from a business known mainly for cheap flights to a broader leisure offering, all while undercutting its rivals. I have used YouGov profiles data to [...]
Consumers’ own-label attitudes could pose a challenge to big brands November 30, 2016 Last week, Morrisons announced it was bringing back the Safeway brand. Originally a chain of supermarkets that the retailer absorbed in the mid-2000s, Morrisons has decided to launch a new range of own-label goods under the Safeway banner. An analysis of YouGov Profiles data shows that there are notable divergences among customers of certain supermarkets. [...]
Tesco Bank’s perception goes into the red after security breach November 16, 2016 Last week, news broke of a security breach which compromised the accounts of Tesco Bank customers. It was reported that £2.5m had been stolen from 9,000 customer accounts, with the worst affected losing up to £1,500. In the immediate aftermath, the company suspended online and contactless transactions. YouGov brand tracking data shows us how the [...]
M&S dresses for success by choosing food over fashion November 9, 2016 As Marks & Spencer announces its turnaround plan, now is a great time to analyse how the retailer has reached this point, and whether a revival is possible. M&S reported falling sales and profits in the six months to the end of September and said it will close more clothing and home stores, and convert many [...]
TUI must not get clouded by Brexit drama if it wants to woo more holidaymakers November 2, 2016 As the TUI Group embarks on a Europe-wide advertising campaign aimed at unifying the travel brand, it’s a good time to examine how the company has been faring. Recently, the group saw its share price rise following a better-than-expected outlook for its full-year earnings. YouGov tracking data suggests TUI’s brand Thomson has performed admirably in the midst [...]
