Athletes are driving the acceleration of sports investment – will we see European players follow the US trend for SPACs and NFTs? How athletes are fuelling an explosion in sports investment Barely a day goes by without another high-profile athlete being announced as an investor in a special purpose acquisition company (SPAC), a tech start-up or launching their own non-fungible tokens (NFTs). While the Covid-19 pandemic has created major cash-flow problems for many elite teams and leagues, there is certainly no shortage of liquidity being channelled [...]
Sportspeople have never had so much power. In 2021 they will continue to change the way they are defined In 2021, sportspeople will have more power than ever The coronavirus pandemic has been the dominant theme of 2020 for the entire global population and its impact on the world of sport – its events, competitions, clubs and athletes – has been equally transformative. But, as Benjamin Franklin’s famous quote states, out of adversity comes opportunity. And as we look ahead to the sporting [...]
Diego Maradona’s maverick spirit lives on in a new wave of athlete activists Maradona's maverick spirit lives on in athlete activists Maradona’s rebellious nature and habit of hanging out with the wrong crowd was a product of his upbringing in the shanty town of Villa Fiorito, and it’s fair to say it never left him. In a world where athletes and celebrities are increasingly held up as role models, Maradona, through his own words and actions, [...]
