DEBATE: Is the Asos profit warning a sign that online retailers face the same challenges as the high street? Is the Asos profit warning a sign that online retailers face the same challenges as the high street? Scott Guthrie, a digital strategy consultant, says YES. Online retailers have previously appeared immune to the hardships faced by their high street rivals. Yet there are many marketplace similarities between the two opposing business models – especially in [...]
DEBATE: Is attempting to trademark a product’s shape, as Kit Kat tried to do, a good business strategy? Is attempting to trademark a product’s shape, as Kit Kat tried to do, a good business strategy? Elizabeth Finn, managing director of Cowan London, says YES. We live in an age where copycat products and brands are increasingly easy and cheap to produce. It is therefore vital that brands trademark as many aspects of their [...]
