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By: Sarah Baumann

Sarah Baumann is managing director at VaynerMedia London.

1 Article
  • DEBATE: Could the BBC survive becoming a subscription service?

    Could the BBC survive becoming a subscription service? Nicholas Mazzei, a corporate social responsibility adviser, says YES. The BBC is a well-loved and historic British institution, but it needs to move with the times. Ending its guaranteed income and making it compete for its customers through a subscription model would drive it to become more [...]

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