Skip to content
City AM
Main navigation
Download free app
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Banking
      • FTSE 100 Live
      • Tech
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • City of London BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      UK launches £500m Sovereign AI fund as Kendall backs ‘British winners’

      Work and Pensions Secretary Liz Kendall is in charge of reforming the state pension and benefits system

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
      • The Punter
    • From our partners
      • The Morning Briefing: SBS x City AM
      • Aramco Team Series
      • LIV Golf
    • Featured

      London Lions CEO: We’d love to be in NBA Europe but we have a reason to exist anyway

      Corporate team gathered in modern office setting, discussing strategies and collaborating on business solutions.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • New Openings
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Celebrating Pan Am’s iconic legacy as airline plans return to the skies

      Breaking news image depicting a significant event in the general category, highlighting key details and context for readers.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Newsletters
  • Latest Paper
  • ISA Guide
  • Sign In
  • Sign Out
  • My Account

By: Sam Galet

Sam Galet is executive vice president, brand partnerships, at global sports marketing agency IMG. He oversees a sponsorship team working with rightsholders like Wimbledon, The R&A, Fifa, Euroleague Basketball and British Cycling.

Connect on socials

LinkedIn
1 Article
  • IMG’s three sports sponsorship trends to watch in 2026

    Sport Business

    Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point.  Rightsholders, brands and agencies are all asking the same [...]

    GettyImages 2251290566: Professionals engaging in a business meeting, discussing strategies and market trends in a modern ...

Trending Articles

  • Rachel Reeves’ wealth fund pumps £600m into Rolls-Royce SMR

  • JCB heir: Inheritance tax raid could force us out of Britain

  • Champions Cup hits attendance lows as Leinster crowds slump at Aviva Stadium

  • From Jaffa Cakes to National Insurance: How to fix Britain’s mad tax system – according to the experts

  • FTSE 100 Live: Stocks jittery as Trump eyes Iran ‘grand bargain’; Reeves to meet Bessent

Subscribe

Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox.

Subscribe
  • Got a story?
  • About City AM
  • Careers
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance
  • City AM Events
  • City Winners
  • The Punter
  • Casino
  • City AM Puzzles

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
  • Newsletters
  • Advertising
  • About
  • Licensing
Copyright 2026 City AM Limited