Advertising Week Europe boss: humans still run the show in the age of AI Opinion As Advertising Week Europe kicks off, the conversation isn’t about replacing human talent, but about recalibration, says Ruth Mortimer We’ve all read the headlines, the hyperbolic predictions and the confident declarations that everything is about to change. Apparently artificial intelligence is going to change each and every one of our jobs and lives immediately. But [...]
The creative industries are vital to British soft power Ruth Mortimer Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer Is the UK still a creative superpower? The last year has been marked by war, economic and technological disruption. With an election on the horizon and constant talk [...]
