By trademarking her brand, Greta Thunberg has turned identity marketing on its head Greta Thunberg has inverted the trend of identity marketing Greta Thunberg’s recent announcement that she had trademarked her name and the phrase that carried her global movement may have seemed an odd choice for a young activist so opposed to the status quo of capitalism. But this is in fact a savvy and necessary move to protect her message. The phrase is “skolstrejk for [...]
How Iceland found the perfect Christmas campaign formula Here's how Iceland discovered the perfect Christmas ad (last year) Twas the month before Christmas (in 2018), and the festive cheer was seemingly “cancelled” for British frozen food giant Iceland. “We’re absolutely gutted,” a defeated Richard Walker, Iceland’s managing director, told the BBC. “We wanted to share this message far and wide.” Well, for Richard, Christmas miracles are very much real. This particular miracle began when [...]
