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By: Peter Knapp

Peter Knapp is chief creative officer at global branding agency Landor

  • Thomas Cook is back – but how long will the digital travel company last?

    Thomas Cook is back – but how long will it last?

    Launching a new travel brand during a pandemic is brave. Launching a travel brand synonymous with failure is even braver. But backed by a new owner and a reinvented online-only model, Thomas Cook is back. The move to online-only makes sense. Its airline was conspicuously old-fashioned. And in a market today polarised between low-cost, low [...]

  • My Sporting Life: Landor’s chief creative officer Peter Knapp on West Ham, archery and the Olympics

    Peter Knapp, chief creative officer at global branding and design agency Landor talks West Ham, lower league football, archery and the Olympics. What is your sporting passion? My passion, my obsession and therefore my depression, is West Ham United. From a very early age, despite all of my family supporting Tottenham, fate decided that I’d be [...]

  • My Sporting Life: Landor’s chief creative officer Peter Knapp on West Ham, archery and the Olympics

    Peter Knapp, chief creative officer at global branding and design agency Landor talks West Ham, lower league football, archery and the Olympics. What is your sporting passion? My passion, my obsession and therefore my depression, is West Ham United. From a very early age, despite all of my family supporting Tottenham, fate decided that I’d be [...]

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