Here’s how out-of-home advertisers are adapting to post-lockdown London Here's how out-of-home advertisers are adapting to post-lockdown London Lockdown had a huge impact on out-of-home (OOH) advertising as audiences largely disappeared and billboards, bus stops and the underground became a canvas for supportive messages for key workers. Only a handful of astute advertisers continued to spend, with the likes of Tesco recognising the opportunity for memorable community messaging, much of which was widely [...]
