Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport Sport Business Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]
Why Adam Silver and Sir Philip Craven are my sports leadership heroes of the last 12 months If politics entered a post-truth era in 2016, sport entered a post-trust era. So much of sport is about trust – from your teammates to the coaches and medical team to the administrators that govern the game. Slowly but surely trust has been seeping out of the sports we love, and 2016 was the climax of [...]
