Is ESG dead? And if so, who killed it? Opinion ESG has become increasingly politicised. Has it reached the end of the line? Asks Neil MacLeod
How Yorkshire Tea turned a storm in a teacup into a marketing success How Yorkshire Tea turned a storm in a teacup into a marketing success Yorkshire Tea unwittingly found itself in the middle of a Twitter storm last week when the new chancellor, Rishi Sunak, published a seemingly innocuous image of himself “making tea for the team”. The photo featured the brand like a poorly orchestrated influencer marketing campaign. Soon after, the company was faced with a torrent of abuse [...]
