The Notebook: Could brands and influencers sway this year’s elections? the notebook From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
The Notebook: Matt Scheckner talks embracing AI, Brand Britain and Gen Z Matt Scheckner The notebook is a place for interesting people to say interesting things. Today, it’s Advertising Week chairman Matt Scheckner, currently hosting Advertising Week Europe. AI will not be the death of creativity, so long as we embrace it With every turn of the page, we are reminded just how much the world has changed and [...]
