How sport and athletes can show the realities of neurodiversity Sport Business Sport and athletes like Simone Biles, Lewis Hamilton and Lucy Bronze can play a key role in reframing attitudes on neurodiversity, writes Matt Readman. Earlier this month Wes Streeting announced a review into how the UK is currently diagnosing mental health conditions, jumping on the bandwagon of those questioning whether normal feelings have become “over-pathologised”. [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change Sport Business Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]
How sport can take tackle Gen Z’s problem with gender polarisation Sport Business Gender is as becoming as divisive as race, politics and economics among but sport can play its part in fixing a growing problem among Gen Z, writes Matt Readman. It’s been 25 years since Nelson Mandela famously said that sport could “unite people in a way that little else does”. While sport has sometimes mirrored social [...]
Gianni Infantino, Jay Shah and the rise of sport’s super-execs August 5, 2025 Infantino at Fifa and Shah at the ICC are styling themselves as super-execs like Musk and Zuckerberg but it won’t end well, warns Matt Readman. In sport, the best referees go unnoticed. They quietly manage the game, letting play flow and leaving the athletes to shine. Occasionally they must enforce the law, but they are [...]
Trump, the Super Bowl, wokery and sport’s shift to the right February 2, 2025 It might be the same man sitting in The Oval Office, but a lot’s changed since Donald J Trump first presided over a Super Bowl eight years ago. In 2017 America was perilously divided, with a newly-elected Trump in the White House and protest marches taking place on the streets outside it. This tension was [...]
Dear sport leaders, drop the slogans if you’re not going to be a force for good November 16, 2024 As the world watched the final votes being counted in the US election, one person in particular should have been nervous about Donald Trump’s victory: Fifa president Gianni Infantino. Infantino had previously claimed that the upcoming 2026 World Cup was “a rallying cry […] a moment when three countries and an entire continent collectively say: [...]
Fans will grow weary if player burnout continues in sport October 21, 2024 With demands on players like nothing seen previously, is potential player burnout also going to have an impact on fans too? It’s a surprising thing that during a cost-of-living crisis, with households struggling and economies straining, I find myself sympathising with Rodrigo Hernández Cascante. The £200,000-a-week Manchester City midfielder, better known as Rodri, last month [...]
Why arguing against prize money for Olympic athletes is irrational and outdated May 13, 2024 It’s time for the rational brain to take over. These are not the beliefs of a modern, diverse and multi-ethnic society.
Football regulator is reminder of uneasy link between class, control and the game March 23, 2024 Is football the game of the people, or the game that controls the people?
Sport sceptics might scoff but Paris Olympics and Euro 2024 really can lift our gloom January 1, 2024 Brands and marketeers take note: this is how you can capitalise in 2024.
