It’s time for marketers to give the emoji a thumbs up and a smiley face Give emojis the thumbs up — they're great for marketing and comms There is a clear rule of thumb in the world of marketing: emojis equal engagement. Emails with an emoji in the subject line have better click-throughs, and social media posts with images get more responses. Given this, why do some marketers still feel that these modern-day hieroglyphics are a formality fail, especially in a business setting? [...]
