Boohoo’s profits surged during the pandemic – do the fast fashion giants really need social responsibility? Last week, Boohoo reported a surge in profits despite damaging revelations about its supply chain and poor treatment of workers. As the world of retail pivots towards social responsibility, the bumper results could be seen as consumers rejecting the importance of brands’ embracing purpose. While Boohoo was able to reap in revenue, it is still [...]
New ASA rules on gender stereotyping are just the tip of the iceberg The ASA's new rules on stereotyping are only a start Last Friday, new Advertising Standards Authority (ASA) rules came into force. The aim is to ban companies from including harmful gender stereotypes in advertising that the ASA says could cause serious or widespread offence, and in doing so restrict the choices, aspirations, and opportunities of children and young people, as well as adults. While every [...]
We are veering towards a Brexit brain drain – it’s time for brands to shake things up There is a lack of innovation among British businesses; this was a problem highlighted in our latest research. It’s also a problem which threatens the future of UK businesses outside of the EU bloc, potentially hindering our ability to attract and retain talent. Fast-growing economies such as China, Indonesia, India, the US, and Germany [...]
