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By: James Wood

James Wood is creative director and founder of London design agency ShopTalk.

  • Doritos joins the ranks of the name-dropping brands

    Doritos is the latest brand to drop its name from its advertising

    The anti-marketing revolution continues. The latest move is from Doritos, which has dropped the name from its advertising. With “no logos, no jingles, no gimmicks”, we’re told that this is a product “so iconic, we don’t need to name it”.  In its place, a new ad campaign called Another Level gives us lots of different [...]

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