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By: George Gilmore

One line bio: George Gilmore is a sports marketing leader and Global Marketing Director at 54.

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1 Article
  • Premier League + and why owning the broadcast isn’t owning the fan

    Sport Business

    The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]

    Since there is no specific context or details about the article content or image, its challenging to provide an accurate a...

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