Original thought February 23, 2014 Annabel Palmer talks to Adam & Eve’s Jon Forsyth about the importance of agility COMMUNICATIONS agency Adam & Eve shook assumptions about the demise of traditional media when it created the 2011 John Lewis Christmas advert (one of five it has now done for the store). The agency was launched in 2008 and merged with [...]
Why audience targeting may hold the key to the future of TV adverts February 23, 2014 @LiamWardProud TELEVISION has long reigned as the dominant force in global advertising, accounting for almost 58 per cent of international ad spend in the first three quarters of 2013. But its crown may be slipping. In many digitally-advanced markets, TV’s share of ad budgets has already been eclipsed by online – the transition happened as [...]
The week in brief February 23, 2014 Coca-Cola to reinvest $1bn in marketing after fall in sales The soft drinks company – one of many struggling to deal with declining demand – plans to make an extra $1bn (£600m) in productivity savings by 2016, most of which will then be reinvested back into marketing. Earlier this month, it announced a drop in [...]
Wake up and smell the coffee February 23, 2014 Annabel Palmer talks to Coco di Mama founders Daniel Land and Jeremy Sanders – the childhood friends and pasta fanatics who are bringing quick service Italian to professionals across the City UK PASTA sales grew by 6 per cent between 2011 and 2012 to reach £557m. We’re not the only ones engaged in an ongoing [...]
Gimme 5 February 23, 2014 …upcoming events for entrepreneurs How to attract the right investors 27 February, 2pm-6pm Half day workshop from The Funding Game to explore how to attract the right investors to your business. The British Library, £40 Silicon Drinkabout 7 March, 6.30pm-11.30pm Regular after-work drinks evening for startups of all sizes to meet like-minded people. Google Campus [...]
Las Vegas comes to the city: The greatest show in town February 23, 2014 LUXURY travel company Abercrombie & Kent is hosting an exclusive Las Vegas-themed event to promote its lavish breaks in Sin City. The ticket-only evening will see the firm’s swanky Cheapside store converted into a slice of Vegas, with roulette tables, craps and showgirls to get you in the mood for the ultimate city break. Even [...]
Premier League: Spurs’ dream of fourth spot dented, says boss Sherwood February 23, 2014 NORWICH CITY 1 vs TOTTENHAM HOTSPUR 0 TOTTENHAM manager Tim Sherwood admitted his team’s Champions League aspirations were dented by yesterday’s defeat at Carrow Road, after they slipped six points behind fourth-placed Liverpool. Spurs had gone into the game boasting the best away record in the Premier League with nine wins from 13 matches, but [...]
GB miss chance to bag farewell medal in Sochi February 23, 2014 TEAM GB pilot John Jackson hopes his four-man bobsleigh team did the nation proud yesterday, despite narrowly missing out on a medal as the curtain came down on the Winter Olympics in Sochi. Jackson’s crew finished fifth following yesterday’s fourth and final run, an agonising 0.11 seconds off a bronze medal, as Britain paid the [...]
Care’s warning as England eye Wales revenge February 23, 2014 ENGLAND match-winner Danny Care insists they will have to play even better next time out against Wales than they did in Saturday’s watershed Six Nations victory over Ireland. Stuart Lancaster’s side produced their best performance of the championship to win 13-10 at Twickenham, ending Ireland’s hopes of a grand slam and blowing the competition wide [...]
Rooney tipped to lead England at Euro 2016 February 23, 2014 ENGLAND boss Roy Hodgson declared himself happy with a kind draw for the 2016 European Championship yesterday, and revealed that striker Wayne Rooney could lead the side into the finals in France. The draw will see Hodgson return to Switzerland, where he was manager of the international team between 1992 and 1995, as well as [...]
