City Matters: How British companies can help Latin America unlock its huge potential May 18, 2014 THE EYES of the world are turning to Brazil as “the beautiful game” returns to its spiritual home next month. This is an exciting time for all the teams involved ahead of the World Cup, but also one filled with major challenges and opportunities – a situation not dissimilar to that facing Latin America as [...]
Letters to the Editor – 19/05 – Cost of Brexit, Best of Twitter May 18, 2014 Cost of Brexit [Re: Beware the corporate grandees who claim Brexit would cost Britain dear, Friday] I don’t think it’s possible to accurately assess the cost/benefit of staying in, leaving, or renegotiating our membership of the EU. But what is clear is that any exit would be expensive in the short term, as we go [...]
All about insight May 18, 2014 Liam Ward-Proud talks to All Response Media’s Colin Gillespie Founded in 1995, All Response Media is now widely seen as the UK’s leading customer acquisition agency. Colin Gillespie, its chief strategy officer, was one of its co-founders. He talks to City A.M. about digital, and what media agencies will look like in the future. How [...]
The Farage Factor: What marketers can learn from political campaigns May 18, 2014 @AnnabelPalmer1 IN THE run up to the European elections this Thursday, the word on everybody’s mouth is “Ukip”. Having launched a hard-hitting, £1.5m billboard poster campaign, created by Edinburgh-based agency Family, party leader Nigel Farage has followed up with a string of incendiary comments and television appearances. Has he gone too far with his message? [...]
The week in brief May 18, 2014 Social media and the World Cup With the start of the World Cup now less than a month away, Twitter and Facebook have released guides to help advertisers make the most of the tournament’s enormous audience pull. Facebook is developing a new tool to target specific fan groups. Twitter, meanwhile, emphasised the importance of the [...]
Pedalling his wares May 18, 2014 Annabel Palmer talks to Simon Mottram, founder of premium cycle clothing and accessories brand Rapha IT’S A dilemma faced by the 1.9m professionals now cycling to work every day. Wear a suit, and you risk tears, discomfort and heat exhaustion. Wear lycra and you could be sacrificing style for comfort. But as the number of [...]
Gimme 5 May 18, 2014 …STARTUPS CROWDFUNDING THIS MONTH Readbug Target: £50,000 for 10 per cent equity The “Spotify or Netflix” for magazines, Readbug provides unlimited newsstand content for a monthly subscription fee. Raised: £23,510 via Seedrs 50 days left Lovestruck Target: £800,000 for 23.8 per cent equity The premium hyper-local dating service, which matches urban professionals to others who [...]
How to get a pay rise: Four tips on how to ask for more money at work May 18, 2014 If you work in finance, here’s some good news for you. According to a Chartered Institute of Personnel and Development survey, finance professionals were the most likely to have received a pay rise last year (64 per cent did so), well above the private sector average of 54 per cent. Yet broaching the subject of [...]
Learn to cook with a legend in the world of haute-cuisine May 18, 2014 French chef Michel Guérard has opened his very own school. Laura Ivill investigates. SUNDAY lunch in south west France: carpaccio of langoustines, followed by roasted milk-fed lamb and peach melba. It is as delicious as you would expect from the hands of venerated French chef Michel Guérard. But the clincher: three courses under 630 calories. [...]
48 hours in… New Orleans May 18, 2014 WHERE TO STAY Located in a quiet part of the French Quarter, Soniat House is a 30-room boutique hotel full of 18th century antiques and leafy courtyards with rocking chairs. Rooms from $295 a night for two people. Visit soniathouse.com. WHERE TO EAT Established in 1840, Antoine’s is the oldest French-Creole restaurant in the city. [...]
