The week in brief June 1, 2014 Twitter and Omnicom sign mobile ad deal Omnicom struck a $230m (£137.5m) mobile ad deal with Twitter last week, reportedly securing the media agency fixed ad rates, preferential inventory access, early information on new formats from Twitter, and an eventual integration of the two firm’s programmatic mobile ad exchanges. The agreement follows on from a [...]
Why it’s time to stop brainstorming June 1, 2014 If you’ve ever thought group brainstorming sessions produce half-baked ideas, you aren’t alone. Formally devised by advertising executive Alex Osborn, the idea is that a group should use “the brain to storm a creative problem… doing so in commando fashion, with each stormer attacking the same objective”. With everyone talking, without judgement or criticism, Osborn [...]
Blazing a trail on the beautiful Mauritian coast June 1, 2014 I had always fancied the idea of trail running, but my experience was, until recently, limited to lethal, icy attempts across Dartmoor. The rugged coast of Mauritius was more appealing, so I jetted across the Indian Ocean to visit the island hosting the fourth Dodo Trail in July, an event dubbed “From Hell to Paradise”. [...]
Calls for Qatar to lose World Cup if guilty of corruption June 1, 2014 VOTING to rehouse the 2022 World Cup should be held if allegations that £3m changed hands in order to secure votes for Qatar to be named host nation can be proven, Jim Boyce, the vice-president of world governing body Fifa, said yesterday. It has been claimed former Fifa executive committee member and president of the [...]
Sarries staying upbeat despite double defeat June 1, 2014 SARACENS may be reeling from a double dose of final misery but director of rugby Mark McCall insists their season has still been one to remember. Saturday’s nail-biting 24-20 extra-time loss to Northampton Saints in the Aviva Premiership Rugby showpiece followed hot on the heels of the Heineken Cup final disappointment against Toulon a week [...]
Sleepless Murray holds nerve to reach round four June 1, 2014 BRITAIN’S Andy Murray confessed to having a sleepless night before finishing the longest match of his career yesterday to reach the French Open fourth round, while the exit of former world No1 Roger Federer boosted the Scotsman’s hopes of winning a third grand slam title. Deadlocked at 7-7 in a fifth and final set on [...]
Froch looks towards Vegas for glamour bout June 1, 2014 REIGNING world champion Carl Froch has his eyes on the bright lights of Las Vegas, after the 36-year-old saw off George Groves’ challenge for the IBF and WBA super-middleweight titles at Wembley over the weekend. Nottingham-born Froch said yesterday that he would have retired if he had lost Saturday’s blockbuster re-match. Yet the eighth-round knockout [...]
Sport Comment: Wilkinson retirement leaves tears in our eyes June 1, 2014 IF EVERYONE who claims to have been at school with Jonny Wilkinson really was, then the education authorities should be investigating historic allegations of class sizes in the 1980s and ‘90s that must have run into the thousands. However, and bizarrely, an English tennis fan approached me at Roland Garros last week, and showed me [...]
Young England side succumbs to Barbarians June 1, 2014 WASPS youngster Elliot Daly said he was proud to play at Twickenham for the first time in an England shirt yesterday, despite his team losing 39-29 to Barbarians. England fielded an inexperienced side after coach Stuart Lancaster had picked a separate group of 30 players for the upcoming three-Test series in New Zealand, starting on [...]
Quintana wins key Italy tour June 1, 2014 COLOMBIAN Nairo Quintana says he has learnt how to lead a team from the front, after securing his first ever Grand Tour victory at the Giro d’Italia yesterday. Quintana, who rides for the Movistar team, beat compatriot Rigoberto Uran by two minutes and 58 seconds overall. “I’ve learnt to overcome adversity and to manage a [...]
