What the Four Horsemen of the Apocalypse can teach you about crisis communications What the Four Horsemen of the Apocalypse can teach you IF YOU know your biblical stories or are simply enjoying the joint BBC-Amazon TV adaptation of Terry Pratchett and Neil Gaiman’s Good Omens, then you will be familiar with the Four Horsemen of the Apocalypse: Pestilence, War, Famine, and Death. But rather than heralding the end of the world, how could this quartet of characters [...]
