Meet Gen Zalpha: The new generation up-starts reshaping consumer culture Opinion Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
In defence of the junk food advert ban (from a marketer) Opinion Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.
Why nostalgia is dominating Christmas adverts Opinion The Notebook, where the City’s movers and shakers have their say. Today it’s Ogilvy’s Amelia Torode For those involved in UK advertising, Christmas is our Super Bowl, when ads become central to popular culture. Mishandle your Christmas advertising and you risk derailing the entire year’s revenue. When it comes to Christmas advertising, I believe nostalgia [...]
