It is an endorsement of what the Barclays Premier League delivers that these broadcast partnerships have been extended and enhanced today. We are grateful for the continued belief that Sky Sports and BT Sport have in the Premier League and our clubs, both as a sporting competition and organisations to work with.Burnley are bigger economically than Ajax which says a lot about how our league is made up.
A new Premier League record
As was expected, the incessant demand for live Premier League football led to its biggest TV rights deal yet. On average, each live game is valued at £10.2m. In contrast, the previous deal was worth just £6.9m per game.
Fair for fans?
While Premier League club chairman will be running their hands with glee at the new deal, fans will need convincing that they will feel the benefit. Ticket prices have rocketed at Premier League clubs in recent years.
The Football Supporter's Federation, who propose "twenty's plenty" initiative limiting away fans' ticket prices, point out that for just one per cent of the latest deal the Premier League could afford to pay for a £20 tickets for every away capacity.
However, the flip-side to that is while tickets cost more, they are still in high demand. Scudamore points out:
Last season saw record levels of attendance with the highest top-flight crowds since 1949/50, as well as increased viewing figures across all our UK rights holders.