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Zia Yusuf

  • ‘They want business on board’: How Reform UK is wooing City chiefs at its conference 

    Politics

    Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report on how the party’s upcoming conference in Birmingham could determine its political future. By the time Britain’s executives descend on the Reform UK party conference this week, many will already be well-acquainted with [...]

    Reform UK leaders Nigel Farage, Richard Tice, and others smiling on stage against a blue background
  • Vodafone and Deliveroo look to patch up Reform ties after Yusuf prison threats

    Politics

    Vodafone and Deliveroo will dispatch senior representatives to the Reform UK conference this week despite the party publicly threatening to send their bosses to prison. Telecoms giant Vodafone, operating under its UK banner Vodafonethree, will host a fringe event at the Reform’s annual jamboree even after home affairs spokesman Zia Yusuf warned chief executive Margherita [...]

    Zia Yusuf speaking at a Reform UK press conference, with a Union Jack flag and Britain Needs Reform sign.
  • Reform sidelines crypto industry at pivotal conference

    Politics

    Reform UK is set to sideline crypto companies at its conference next week and cut the industry’s access to senior figures after backlash over Nigel Farage’s £5m gift from a bitcoin billionaire, City AM can reveal. Reform was an early champion of the digital currency and tokenisation industries, which have been a mainstay at previous [...]

    Nigel Farage and another man on stage discussing crypto and UK reform, with Bitcoin on screen.
  • Vodafone defends migrant SIM scheme after Reform threat

    August 13, 2026

    Vodafone has defended its charity SIM card programme after Reform UK threatened the telecoms giant with government contract bans and its bosses with prison over thousands of cards distributed through Care4Calais. The telecoms group said its programme provides SIM cards to registered UK charities for distribution to vulnerable people in Britain, after Reform shadow home [...]

  • Serco hits back after Zia Yusuf accuses FTSE 250 firm of being ‘hostile to Reform’

    June 15, 2026

    One of the UK government’s biggest private sector contractors has denied being hostile to Reform UK after the party’s home affairs spokesperson Zia Yusuf after accused it taking “political positions” against his immigration policy. Citing a report in the Telegraph that suggested FTSE 250 firm Serco would refuse to support Reform’s deportation plans if it [...]

  • Robert Jenrick clinches Treasury brief as Reform reveals ‘shadow cabinet’

    February 17, 2026

    Robert Jenrick will spearhead Reform UK’s bid to woo the City and project fiscal responsibility after the recent-defector beat peers to the party’s ‘shadow’ Treasury brief. The Newark MP – who defected to the Nigel Farage’s turquoise tribe in January – was unveiled as the Reform party’s ‘shadow chancellor’ as Farage appointed a host of [...]

  • Kemi Badenoch tells Tory MPs: Don’t damage us from within

    January 19, 2026

    Tory leader Kemi Badenoch has warned backbenchers not to damage the party “from within” as she called a meeting of MPs on Monday afternoon to address defections to Reform UK.  Last week, Robert Jenrick and Andrew Rosindell, the shadow minister for foreign affairs under Badenoch’s leadership, announced they had quit to join Nigel Farage’s Reform.  [...]

  • ‘Picking winners? This is about backing champions’ – Reform’s Zia Yusuf on a radical approach to business

    December 16, 2025

    Reform has by any measure enjoyed an incredible 2025. But for much of the poll-topping year, its economic vision has remained an unknown entity. Ali Lyon met policy chief Zia Yusuf to hear, for the first time, his party’s plans for Britain’s flatlining economy and the millions of businesses in it. Zia Yusuf is feeling [...]

  • Reform government would partially nationalise Rolls-Royce through ‘strategic stake’

    December 16, 2025

    A Reform government would partially nationalise Rolls-Royce as a quid pro quo for helping it ramp up its small modular reactor (SMR) nuclear programme “as fast as it possibly can”, its policy chief has said. In a wide-ranging interview setting out his party’s plans for the UK economy, Zia Yusuf told City AM that Reform [...]

  • Rachel Reeves rented out her home without a licence

    October 30, 2025

    Sir Keir Starmer has ruled out an investigation into Rachel Reeves after she admitted that she rented out her family home without securing a licence.  The Chancellor referred herself to an independent ethics adviser after being made aware on Wednesday that Southwark council required her to obtain a “selective” licence to let a property.  Reeves [...]

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