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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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X (Twitter)

  • Why 2026 World Cup is when AI becomes the interface between fans and football 

    Sport Business

    The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]

    GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...
  • The ‘like’ button ruined social media – are we making the same mistake with AI?

    Opinion

    The ‘like’ button was a single design choice that had profoundly harmful downstream effects. AI sycophancy could be the next one, says Annabel Gillard I’ve been working on the human impact of AI in our work and lives since 2020, but City AM asked a genuinely new question that prompted this piece. Given that we [...]

    Twitter logo displayed on a digital screen, symbolizing its influential role in social media and online communication trends.
  • Elon Musk settles lawsuit over Twitter takeover for $1.5m

    Legal

    Tech tycoon Elon Musk has finally put one of his longest-running legal battles to rest after reaching a $1.5m (£1.2m) settlement with the US regulator. The US Securities and Exchange Commission (SEC) filed a civil lawsuit against the billionaire, alleging violations of securities laws in the run-up to his 2022 purchase of Twitter. Musk, who [...]

    Tech billionaire Elon Musk has been asked to serve in Donald Trump’s cabinet. (Photo by Apu Gomes/Getty Images)
  • Monzo outage hits app as digital bank wobbles

    January 13, 2026

    Monzo Bank’s customers were left frustrated after the online bank suffered a widespread app outage, temporarily knocking out key features while core banking services continued to work. Shortly after 3 pm on Tuesday, users across the UK began reporting problems accessing parts of the bank’s app, according to outage-tracking site DownDetector. Reports seemed to spike [...]

  • X outage hits as Grok scrutiny and UK regulation collide

    January 13, 2026

    X has been hit by a widespread outage, leaving millions of its users unable to load posts, photos or entire timelines, a tech stumble that has landed at an acute moment for Elon Musk’s platform. By early afternoon on Tuesday, over 7,000 X users in both the UK and across the pond reported problems to [...]

  • After Grok, should the UK opt for an Australia-style social media ban?

    January 13, 2026

    When, in December, Australia enacted a nationwide ban of social media platforms for under-16s, critics called it heavy-handed, and easy to bypass. This week, as Elon Musk’s AI chatbot Grok flooded the social media platform, X, with AI-generated explicit photos of women and girls, some even involving minors, that argument begins to lose its legs. [...]

  • Trump official warns UK on ‘Russia-style’ X ban after Grok row

    January 11, 2026

    A key Trump administration official has sent the UK a firm warning following speculation Elon Musk’s X platform may face a ban after a scandal around AI-generated images. Sarah Rogers, under-secretary for public diplomacy at the US State Department, issued a series of messages criticising the UK on the rumoured ban. Rogers said the UK [...]

  • Musk hits out at ‘fascist’ UK as row over X and its Grok AI escalates

    January 10, 2026

    Elon Musk has accused Keir Starmer’s Government of being “fascist” after ministers stepped up threats to ban social media site X over AI-generated sexualised images. The tech tycoon claimed critics of his X platform “want any excuse for censorship” as he appeared defiant despite the outcry over the use of the Grok artificial intelligence feature [...]

  • UK threatened with sanctions if Starmer blocks Musk’s X

    January 9, 2026

    The UK has been warned it could face US sanctions if Sir Keir Starmer attempts to block Elon Musk’s social media platform, X, amid mounting concern over its AI tool generating sexualised images of women and children. Anna Paulina Luna, a Republican Congresswoman and ally of Donald Trump, said she was drafting legislation that would [...]

  • Elon Musk’s X suffers sales and profit slump before Grok fallout

    January 9, 2026

    Turnover and profit at the UK arm of X fell sharply in its second year after being taken over by Elon Musk, it has been revealed. The division’s turnover was slashed from £69.1m to £28.8m in 2024, accounts filed late with Companies House show. The results also confirm that Twitter UK’s pre-tax profit was cut [...]

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