Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show Sport Business Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Maradona’s shirt, Holyfield’s belt and Peaty’s trunks: How the world went crazy for sports memorabilia Sport Business The phenomenon hit the headlines earlier this year when a baseball shirt worn by Babe Ruth was sold for $24m (£19m).