Celebrity-backed spirit brands steal the spotlight Whisky Whisky Business: City AM’s monthly look at the world of whisky. According to research conducted by the Financial Times, five of the biggest listed alcohol producers, Diageo, Pernod Ricard, Campari, Brown Forman and Rémy Cointreau, are sitting on $22bn worth of ageing spirits, the highest level of inventory in more than a decade. This growing pool [...]
Friends of The Whisky Exchange launches to reward customers Whisky In an exciting development for all whisky and spirits fans, The Whisky Exchange has launched a loyalty programme. The scheme is designed to reward the company’s most loyal customers with exclusive bottlings, shared knowledge, discounts and much more. The initial invites for the Friends of The Whisky Exchange scheme were sent out to a handful [...]
The evolving world of whisky investment Partner Whisky has moved well beyond its niche collector roots. A decade of rapid growth, driven by online auctions and rising interest in alternative investments, has brought new global audiences into Scotland’s heritage drinks sector. While the market has recently shown signs of cooling, commentators in the industry point out that the shift feels more like [...]
How VCL is modernising the whisky cask market March 31, 2026 In the world of alternative investments, few assets carry the allure of a Scotch whisky cask. For centuries, this liquid gold has aged in the quiet shadows of Scottish warehouses, governed by tradition, family lineages, and a “gentleman’s agreement” style of business. However, this charm masked a systemic problem that Benjamin Lancaster, Founder and Partner [...]
Whisky investment: Liquidity is the real test of a collectible March 30, 2026 Geraldine Napier-Payne, Head of Portfolio Management, LGT Wealth Management One reason investors are drawn to collectibles is that the entry story is so compelling. Whisky, fine wine, art, and watches – along with more modern phenomena like trading cards and sneakers – can offer the potential for price appreciation. They also deliver something else many [...]
Whisky investment in 2026: Structure, new markets and scarcity March 26, 2026 For investors seeking diversification in their portfolios to counter this era of stock market volatility and geopolitical pressures, the biggest takeaway is this: whisky investment has grown up. Premium spirits are no longer a niche asset characterised by the flipping of limited releases to make easy-money following the speculative surge during the pandemic. Instead, whisky [...]
Spirit of Speyside Whisky Festival to drive millions into Scotch sector March 12, 2026 The Spirit of Speyside Whisky Festival is a pilgrimage for the global whisky community. For six days, the “Golden Triangle” of Scotch production opens its doors, offering over 600 events that cater to everyone from the “whisky curious” to the seasoned collector. Scotland has six whisky regions: Highlands, Speyside, Lowlands, Campbeltown, Islay, and Islands. Speyside [...]
Hirundine whisky: Pierre Schoeman and Duhan van der Merwe unveil 38-year-old masterpiece February 19, 2026 Two years ago, international rugby stars Pierre Schoeman and Duhan van der Merwe, stalwarts of the Scotland national team and the British & Irish Lions, stepped into the world of premium spirits with the launch of Against the Grain (ATG) Spirits. Against the Grain champions brands with purpose and craft at their core. The philosophy [...]
Scotch whisky makers look to India amidst Trump tariff worries February 18, 2026 Scotch whisky makers selling into the US faced a challenging year as a result of Donald Trump’s tariffs, according to new figures, but many distilleries spy a long term opportunity in India. Figures out last week from the Scotch Whisky Association (SWA) showed that the value of Scotch exports to the US declined by four [...]
Whisky Business: How to build a whisky hotel in Edinburgh February 12, 2026 Whisky Business: City AM’s monthly look at the world of whisky. In the hyper-competitive landscape of Edinburgh’s five-star hospitality sector, buying 100 bottles of Scotch whisky and calling a hotel a ‘whisky hotel’ no longer cuts it. Investors and guests alike are increasingly seeking a “sense of place” where customers can enjoy a whisky experience. [...]