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  • Why isn’t the BBC showing much of Paris 2024 Olympic Games on TV?

    July 26, 2024

    When you tune into the BBC coverage of the Paris 2024 Olympic Games, it might surprise you to see that there’s barely any of it. Remember during London 2012 when you could watch every minute of every sport somewhere on the national broadcaster? Well those days are numbered. Because ahead of the 2018 PyeongChang Winter [...]

  • Paris 2024 adverts: The best and worst Olympics commercials

    July 24, 2024

    As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]

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