Big Tech cashes in on £1 trillion ad market boom The global ad market is booming, with spend forecast to reach $1.19 (£1.04) trillion in 2025, up 8.9 per cent from last year, according to WARC’s recent report. Growth is projected to accelerate to $1.30 trillion in 2026 and $1.40 trillion by 2027, a doubling in size since the pandemic. But while the market is [...]
US ban looms, yet TikTok’s ad revenue soars Tech TikTok’s advertising revenue is set to exceed $30bn this year, despite looming uncertainty over a potential US ban. WARC Media’s latest insights suggest that this could jeopardise almost $12bn in ad spend. The platform’s ad business is growing rapidly, helping to cushion the blow should a ban take effect in the US, which accounts for [...]
‘Nothing like it’ – England’s Euro 2024 run gives UK broadcasters a much-needed boost Euro The Euros may be over, but the tournament will have left a sweet taste in the mouth advertisers and broadcasters - unlike England fans.