Should Vuori ditch Draper over injury-hit tennis season? Sport Business California-based performance and lifestyle brand Vuori signed Jack Draper from Nike in August 2025 to global headlines. At the time it looked like a masterstroke. He was ranked world No5 and was well placed to challenge Nike’s big two players, Carlos Alcaraz and Jannik Sinner. Combined with his Burberry deal Draper appeared to cement himself [...]
Draper signs multi-year Vuori deal ahead of US Open Sport Business Sporting brand Vuori has captured its biggest talent to date, signing up British No1 tennis star Jack Draper ahead of the US Open. The self-proclaimed “performance and lifestyle brand known for its coastal California-inspired style”, which last year announced a $825m investment round led by General Atlantic and Stripes, will partner with Draper as part [...]