World Triathlon targets T100 Olympic event as soon as Brisbane 2032 Sport Business World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup Sport Business The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
T100 Triathlon partners with Visit Qatar for season rebrand and new finale Sport Business The T100 Triathlon World Tour has partnered with Visit Qatar in a deal that will see the expanded nine-race season rebranded the T100 Race to Qatar. Doha and Lusail will also stage the finale to the tour, where 20 of the best men’s and women’s triathletes will battle to be crowned T100 World Champions, for [...]