Enhanced Games isn’t sport but a product placement exercise Sport Business The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ Sport Business Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
Rory McIlroy, Gout Gout and the search for sport’s elusive heroes Sport Business Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]
Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes February 5, 2026 Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once? Six Nations opener [...]
Mondo Duplantis: Pole vault star driving Bolt-like interest in athletics tickets December 11, 2025 Pole vault superstar Mondo Duplantis is driving levels of demand for track and field tickets not seen since Usain Bolt, says UK Athletics. The national governing body says sales of seats at next summer’s London Athletics Meet increased by more than 1,000 per cent after it was announced last week that Duplantis would be competing. [...]
Don’t be so quick to dismiss the ‘doped Olympics’ – at least they’re honest August 7, 2024 The Enhanced Games have faced a lot of criticism, but are they really any less fair than the Olympics, asks Paul Ormerod Despite all the glitches and the controversies, the Olympics have provided a great spectacle of skill and prowess. Not least was the dramatic men’s 100 metres final, won by America’s Noah Lyles by [...]