Cadillac add tech sponsor as Formula 1 newcomers gear up for debut Sport Business Cadillac Formula 1 Team have added software provider IFS to their portfolio of commercial partners as they continue preparations for joining the grid this year. Sweden-based IFS is the team’s first non-US partner and joins Tommy Hilfiger and Jim Beam in backing Cadillac ahead of their eagerly anticipated F1 debut. “IFS has been instrumental in [...]
Cadillac add off-track hires ahead of Formula 1 debut Sport Business Formula 1’s freshest team Cadillac have strengthened ahead of their first season on the grid, making two senior hires. Lauren Teixeira will join the US team as chief commercial officer while Willem Dinger will become chief partnerships officer. Teixeira joins having previously worked for the Formula 1 development Academy series, while she had had stints [...]
Cadillac Formula 1 team to follow Chelsea blueprint, say owners Sport Business The Cadillac Formula 1 team will “apply the same transformative growth mindset” seen at sister outfit Chelsea FC as they gear up for their historic entry to the grid next year. Cadillac F1 are majority owned by TWG Global, the investment vehicle of Chelsea part-owner Mark Walter, a long-time business partner of the club’s chairman [...]