Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Stokes and Gakpo part of £4m funding round for AI wealth firm Prosper Sport Business England cricket captain Ben Stokes and Liverpool forward Cody Gakpo are part of a £4m funding round for a wealth management platform leveraging AI. The sportsmen joined Fuel Ventures, who led the round with a £2m investment, in London-based FinTech Prosper. Olympians Dame Jessica Ennis-Hill, Dame Sarah Storey and Tim Podcock, and footballers Ben White [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review Sport Business It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Ed Warner: It’s sports awards season, so here’s my team of the year December 5, 2024 ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels. Not a vintage year [...]
Golds for Pidcock and equestrian as Team GB climb Paris 2024 medal table July 29, 2024 Tom Pidcock headlined a stellar day at the Paris 2024 Olympic Games as Team GB racked up a pair of golds and a number of minor medals. Pidcock was favourite in the men’s mountain bike event but suffered a puncture in the second half of the race. Over 35 seconds down on the leaders, the [...]