Big-spending Chelsea sign up crypto firm Circle as shirt sponsor Sport Business Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s, [...]
Chelsea sign sleeve sponsor deal with Vietnamese IT firm FPT Sport Business Chelsea have announced Vietnamese IT company FPT Corporation as their new sleeve sponsor across their men’s, women’s and academy teams. The move sees FPT elevated to principal partner status at the Club World Cup winners, having begun their commercial relationship earlier this year. Chelsea are still in the market for a front-of-shirt sponsor, however, having [...]