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The Notebook

  • Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

    Opinion

    Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.

    Gen Zalpha Gemini concept art featuring futuristic digital design and innovative technology elements
  • Labour’s branding of ambition as ‘masculine’ is a disturbing revelation

    Opinion

    New Labour guidelines telling businesses to rid their job ads of 'masculine' terms like 'ambitious' is sending completely the wrong message.

    Labour women and equalities minister Bridget Phillipson speaking at a podium during a press conference on gender equality ...
  • Why you should put your CEO on Tiktok (from someone who’s done it)

    Opinion

    After a viral Tiktok video led to a spike in business enquiries, Riannon Palmer tells us about the power of founder-led storytelling.

    TikTok CEO discusses future plans and strategies at a press conference, highlighting growth and innovation in the tech ind...
  • Why US tech firms are circling Wales for AI investment

    February 24, 2026

    With land, connectivity and an enabling regulatory ecosystem, Wales is now on the radar of AI investors, writes Phil Pugh.

  • ‘What if a blind person falls over an e-bike?’: The untenable rise of whataboutism

    February 17, 2026

    Rowing about hypothetical dangers like e-bikes on pavements is turning London into a febrile City, scared of progress, writes Michael Martins.

  • Why has no one in the Cabinet run a business?

    February 3, 2026

    It is in all our interests that politics remains an attractive proposition for people who have worked in business writes Kiki McDonough.

  • HBO’s Industry shows finance is sexy again

    January 28, 2026

    HBO's finance romp Industry didn't make an impact in 2020. Is its 2026 rise a recession indicator? Matt Kenyon muses.

  • James Reed: Usual January job hunting surge delayed by WFH

    January 26, 2026

    The first Monday of the working year has long been the busiest day for job searches, but that's slowly changing, writes James Reed.

  • Dispatch from Davos: This is Trump’s town

    January 20, 2026

    President Trump may be yet to touch down, but his presence can be felt everywhere in Davos, writes Zaki Cooper.

  • Donald Trump won’t annex Greenland – this is part of his standard playbook

    January 19, 2026

    Trump has a standard political playbook, and his Greenland threats are right on script, writes ex-US Embassy specialist Michael Martins.

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