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  • Ed Warner: Sport owners mustn’t forget the loyal and local in rush to go global

    Sport Business

    In the frenzied rush to create global franchises and events, the sport business risks forgetting local and loyal fans at their peril, says Ed Warner. Storm Darragh dashed many sporting dreams last weekend, including those of the Australian 15-year-old who spent all his savings on a solo trip from Down Under only for the last [...]

    The sport business must not sacrifice loyal, local fans in the race to globalise

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