Why tribes are everything in sport, but growing them is no easy task Sport Business Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Taylor Swift’s Eras Tour kicks off today. How much is it really worth to the UK economy? UK Economy As Taylor Swift starts the UK arm of her Eras tour, we look at how much will it help British business, and where will that benefit be felt.