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Swatch

  • Strong luxury watch sales amid Trump tariffs reassure investors – for now

    Retail

    Steady demand for luxury watches in the face of Trump’s tariffs has reassured investors this summer, but analysts have warned that it might not last if prices rise. On Wednesday morning, Watches of Switzerland Group told markets that demand for timepieces has been “consistently strong” over summer, sending its share price up eight per cent. [...]

    The Rolex Air-King 116900, currently priced at £8,950
  • Swatch moves London headquarters to new Canary Wharf office space

    Property

    Swatch has signed a five-year lease for 9,500 sq ft of office space in a multi-purpose office building in Canary Wharf. The watches and jewellery manufacturer will move its London headquarters from Dockside Road to Docklands site Sierra Quebec Bravo (SQB). Swatch did not respond to a request for comment and did not disclose the [...]

    The SQB building in Canary Wharf. Credit: Gareth Gardner
  • Swatch: Rachel Reeves’ tax hikes could see profit fall further

    Retail

    Swiss watch brand Swatch has warned its UK profit could continue to shrink as a result of Chancellor Rachel Reeves’ tax hikes. The business has said the increase in employer’s National Insurance contributions – which were announced in October 2024 and came into effect in April this year – will increase operational costs. Swatch added [...]

    Swatch's pre-tax profit and sales fell in 2024.
  • Swiss watch exports plummet after tariff uncertainty hits sales

    June 19, 2025

    Swiss watch exports fell significantly in May after anticipation of steep tariffs caused a downturn in the US market. Exports fell 9.5 versus May, according to new figures from the Federation of the Swiss Watch Industry (FH), reversing a recovery in sales that has been brewing since the start of the year. The market for [...]

  • Profit slashed in half at Swiss watch brand Swatch

    September 6, 2024

    Profit at Swiss watch brand Swatch was cut by more than half during its latest financial year despite its sales increasing further past the £200m mark. The London-headquartered division has reported a pre-tax profit of £11.1m for 2023, down from the £23.6m it posted for 2022. According to newly-filed accounts with Companies House, Swatch has [...]

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