Jersey Mike’s becomes EFL Trophy super-sub as sandwich chain serves up UK launch Sport Business Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]
Spudway: Subway expands into jacket potatoes in bid to boost UK sales Retail Subway has revamped its menu in the latest change to its marketing strategy as it looks to boost UK sales. The fast-food giant will trial a customisable jacket potato in 170 UK stores, citing the humble potato’s social media “renaissance” and “fame on social media”. Deniz Safa, Director of Innovation & Culinary at Subway EMEA, said [...]
Supersub: Women’s League Cup nets new title sponsor Sport Business Subway has been named the new title sponsor of the Women’s League Cup after agreeing a deal to succeed long-term partner Continental Tyres. The multi-year deal comes as the competition enters the quarter-final stage, having remained unbranded so far this season. Previous sponsor Continental backed the competition for 13 years, from its first edition in [...]