Strongbow and Jägermeister social media ads banned for promoting irresponsible drinking hospitality Social media posts by Strongbow and Jägermeister have been banned by the UK’s advertising watchdog for suggesting that alcohol takes priority in life and social settings. Two Jägermeister ads on social media and one Instagram skit promoting a can of strawberry Strongbow – which is owned by Heineken – have been banned by the Advertising [...]
Heineken’s biggest-ever price rises fail to stop slash in UK profit Business Heineken’s biggest-ever price rises in the UK failed to stop its profit being slashed during its latest financial year as it battled “economic volatility”. The Edinburgh-based division raised its prices in 2023 as it faced “significant inflationary pressure on input costs”, reducing consumer spending, higher labour costs and rising energy bills. According to newly-filed results, [...]