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sports business

  • Billionaire Sir Leonard Blavatnik injects £630m to prop up Netflix-rival DAZN as losses mount

    Media

    Billionaire Sir Leonard Blavatnik has injected a further $827m (£630m) into streaming giant DAZN in a bid to become a major rival to Netflix. The businessman has now invested more than $6.7bn (£5.3bn) in the London-based sports streaming service, according to newly-filed accounts with Companies House. DAZN is owned by Access Industries, a New York-based [...]

  • What does the Formula 1 expansion mean? Racing is in the fast lane

    Sport Business

    So after months of wondering whether Formula 1 would ever have more than 10 teams on the grid again, we have finally got our answer. Late on Monday it was announced that F1 had entered into an agreement in principle with General Motors division Cadillac for an entry into the top level of global motorsport [...]

  • Cazoo has collapsed. Was its bold approach to sport sponsorship to blame?

    Sponsorship

    Last week, online car dealership Cazoo collapsed into administration. The brand had made a name as one of Europe's most prolific sponsors - was this to blame?

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