Top executives back sport clubs and tech as attractive investments Sport Business Over two thirds of business executives see clubs and franchises as the most attractive investment opportunity over the next half-decade, new research has revealed. Over a quarter of executives asked instead said leagues and federations were preferred while nearly one fifth favoured participation events, according to Altman Solon’s Global Sports Survey. It is a tonic [...]
Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? Sport Business If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
Rugby is staring into the abyss when it comes to Gen Z Sport Business Look at rugby in Britain today and objectively try to answer the following questions. Is it appealing to you? Is it sexy enough to invest in? Would I take my kids or young relatives to watch it? These are the questions rugby chiefs will always be grappling with, and good luck to them. But rugby [...]