Platitudes in women’s sport are empty, patronising and offensive Sport Business Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our exploration of ‘now what?’ for women’s sport at SXSW London this month, the panel dug into why we’re in [...]
Panel sessions and punk music: SXSW comes to London Business In the first week of June, the world’s largest tech, business and arts festival, SXSW, will make its European debut in Shoreditch. Ali Lyon asks its its chief executive, Max Alexander, why London, and why now? Of the many aspirations Max Alexander has for next month’s inaugural South by Southwest London, there is one which [...]
South by Southwest to come to London in huge boost for capital’s creative sector Creativity In a major vote of confidence in the capital, South by Southwest has said it would open its first European venture in London.