Elon Musk says $44bn mega takeover of Twitter is ‘on hold’ May 13, 2022 Elon Musk wrote on Twitter that the mega takeover of Twitter is on hold. Twitter recently accepted a $44bn bid from Musk to acquire the social media company. The billionaire posted a link to a Reuters article which outlined a Twitter filing stating fake and spam accounts made up less than five per cent of [...]
Snapchat’s UK boss Ed Couchman: Snap looks to snap back May 9, 2022 Five years ago, Snapchat’s parent firm Snap floated on the New York Stock Exchange in what was hailed as a milestone for the once-disruptor in the social media landscape. The plucky underdog – at least compared to other messaging and social media apps – listed at $24 a share in an IPO twelve times oversubscribed. [...]
Government empowers compliance unit with teeth to curb big tech dominance May 5, 2022 New 'fair-play' rules and ten per cent turnover fines will be among the strong tools available to a new technology unit.
M&C Saatchi reinstates dividend after swinging back to profitability April 29, 2022 Advertising agency M&C Saatchi today said it had returned to profitability after pretax profits of £21.6m for 2021, compared to an £8.5m loss in 2020. The communications agency spun out of Saatchi & Saatchi in 1995 said it plans to reinstate its dividend 2022, after failing to pay it last year. The firm claimed its [...]
It’s on: Twitter’s board and Elon Musk negotiate into the early hours over £36bn bid to snap up the social media giant April 25, 2022 Elon Musk and Twitter’s board negotiated into the early hours of this morning over the Tesla chief’s bid to buy the social media platform, The New York Times reported. Musk said last week that he had lined up $46.5bn, or £36.2bn, in financing to buy Twitter, putting pressure on the company’s board to negotiate a [...]
Trump’s Truth Social crashes once again as former President’s app struggles to gain momentum April 19, 2022 Donald Trump's social media app Truth Social continues to disappoint fans who hoped it would “create a rival to the liberal media consortium and fight back against the “Big Tech” companies of Silicon Valley.”
Fake friends: Impersonation Instagram scams sky rocket by 155 per cent April 12, 2022 New data published this morning has revealed that Instagram has seen a 155 per cent spike in impersonation fraud in the past year as the scam wars continue to plague social media. According to research from Lloyds Bank, the uplift in tricksters can be contrasted with falling levels across Facebook and Snapchat, which were down [...]
Police training documents suggest the force are unequipped to investigate Big Tech April 11, 2022 New training documents have revealed that UK police officers are left largely unequipped to investigate Big Tech despite a government push to crackdown on online harms. According to reports from Sky News, training fails to teach officers how they can contribute to social media app investigations, with officers instead being told to obtain specialist support. [...]
After Elon Musk turns down board seat: With 211m users worldwide, is Twitter the next social media giant to die? April 11, 2022 Sixteen years after its launch and with 211 million users, Twitter has long been considered one of the original social media platforms. However, as the likes of TikTok make rapid gains in popularity, it seems today’s social media users are being drawn away from the hard news and conflict of Twitter debate, to more positive environments. [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]