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social media trend

  • Natwest boss becomes latest City figure caught in AI social media scam

    Banking

    The boss of Natwest has become the latest City figure to be depicted in an AI scam across social media. Paul Thwaite – the chief executive of the FTSE 100 bank – was posted on X alongside journalist Emily Maitlis in a deepfake picture attempting to create a BBC radio interview.  The picture was shared [...]

    NatWest building exterior with logo, highlighting corporate presence and architecture on a business news website.
  • TikTok wants you to stop doomscrolling (on its own app)

    Tech

    TikTok has spent years perfecting the dark art of keeping you glued to your phone, but now it wants to help you put the phone down. In a move that feels almost existential, the company announced on Wednesday the rollout of a new so-called ‘Time and Well‑Being’ centre designed to help people step away from [...]

    Tiktok appeals to overturn US ban in a broader battle for tech regulation
  • Snapchat UK loses over £500m despite revenue spike

    Tech

    The UK arm of Snapchat lost more than $757m during its latest financial year despite its revenue spiking to over $2bn, it has been revealed. For 2024, Snap Group has reported a pre-tax loss of $757.7m (£565.8m), new accounts filed with Companies House show. The latest total is down from the pre-tax loss of $1bn [...]

    Snapchat's UK revenue surged in 2024. (Photo illustration by Justin Sullivan/Getty Images)
  • Sora: OpenAI targets Tiktok with AI social media platform

    October 1, 2025

    OpenAI has taken an ambitious step into the social media market with the launch of ‘Sora’, its new app designed for users to generate and share AI-generated video content. Coupled with the roll-out of Sora 2, its new audio-visual software model, the platform aims to shift AI from a mere productivity tool, into a space [...]

  • Supernova: Ex-Saatchi Sir John Hegarty backs social network

    September 25, 2025

    Sir John Hegarty, the creative heavyweight behind Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty, has become an investor and creative adviser to social network Supernova. The platform, created by former Saatchi adman and BAFTA winner Dominic O’Meara, bills itself as “social media for grown-ups”, promising to donate a share of every ‘like’ to [...]

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