Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Chelsea Women sign Skoda as first back of shirt sponsor Sport Business Chelsea Women will get their first ever back of shirt partner after signing an extension to its partnership with Skoda. The Czech brand’s UK arm will don the back of the Chelsea shirts, effective immediately, having first partnered with the Kingsmeadow club in 2024. Chelsea won their sixth consecutive Women’s Super League title this month [...]
Skoda Superb iV Estate review: A family car with no compromises Motoring Finding a family estate used to be an easy process, with almost every car manufacturer offering a ‘longroof’ version of its hatchback or saloon models. Fast-forward to the present day, however, and finding a new wagon can feel trickier than having a balanced argument on social media. We can thank the exponential rise of the [...]
Skoda Fabia review: Czech, mate June 7, 2024 John Redfern spends a week with the Skoda Fabia, a sensible small car that majors on comfort, refinement and value for money.