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Simone Biles tiktok

  • Tiktok strikes gold with Team GB: 25 per cent revenue surge in UK during Olympics

    Tech

    Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed [...]

    With around 1.3m posts about the Olympics, Tiktok says it is a "natural place" for brands looking to communicate with their audience.

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