Messi, Ronaldo, Serena, Novak: What sport stars dodging retirement tells us Sport Business Sport heroes used to retire at the top but now the likes of Messi, Ronaldo, Serena and Djokovic have other ideas, writes Matt Readman. Sport is nothing if not storytelling. And every athlete wants the perfect ending to their own story. The crowning moment. The final wave to the crowd. Departing with dignity on your [...]
Is football eating itself? Not before it eats other sports first Sport Business The World Cup has become so big that it now puts all other sports in the shade, laments Ed Warner. I remember the summer of 1976 as a swathe of bleached playing fields, jumpers for goalposts and pick-up games of cricket. There happened to be an international football tournament that June, but I defy anyone [...]
Why Williams sisters return to SW19 is a win for Wimbledon brand Sport Business Sarah Hartwell explains why the return of the Williams Sisters to Wimbledon is already a win Competition for the sport headlines is fierce in a World Cup summer, but the news that the Williams sisters will be returning to play in the doubles this year at Wimbledon temporarily took eyes off the football. But why? [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ April 24, 2026 Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
UK ready to mirror US with female athletes becoming investors January 17, 2026 For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
WNBA: Serena Williams joins ownership group of basketball franchise March 4, 2025 Tennis superstar Serena Williams has joined the ownership group for a Women’s National Basketball Association (WNBA) expansion franchise. Toronto Tempo have welcomed the 43-year-old into their group alongside Larry Tanenbaum, who is the chairman of controllers Kilmer Sports Ventures and owns the likes of AS Saint-Étienne of Ligue 1. The WNBA has 13 teams but [...]