Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Ironman inks record-breaking partnership with Experience Oman Sport Business Triathlon brand Ironman has agreed what it believes to be the biggest commercial in the sport’s history with the tourist board of Oman. The five-year deal is understood to be worth more than $40m (£30m) and will see Experience Oman embark on a multi-faceted partnership with the race organiser. It will see Muscat host the [...]